Roberto C. Goizueta Business School
The Roberto C. Goizueta Business School at Emory University is known
The school is named for the former Coca-Cola chairman and chief executive officer Roberto Goizueta. In 2004 the Goizueta Business School was ranked as the thirty-third best full-time MBA program in the world by the Economist Intelligence Unit, and it was ranked among the top fifty business schools in America by U.S. News and World Report. The same year the school's marketing program was ranked tenth by the Wall Street Journal. The business school also has attracted a number of prominent guest speakers, including former U.S. president Jimmy Carter, investment banker Warren Buffett, clothing designer Kenneth Cole (an Emory University alumnus), and former U.S. attorney general Janet Reno.
The relationship between Emory University and the Coca-Cola Company has a long history, spanning nearly a century. In 1914 Coca-Cola's owner, Asa Candler, gave Emory a $1 million endowment at the encouragement of his brother, Warren Akin Candler, a former Emory College president. The longtime Coke chairman Robert Woodruff and his brother George gave Emory a $105 million gift in 1979, at the time the country's largest single donation given to a university. Goizueta, a protégé of Robert Woodruff's, emulated his mentor's interest in the school's continued success, becoming an Emory University trustee in 1980 and donating $1.5 million to the university's business school in 1979, which in 1994 was renamed in his honor.
In the fall of 1997 Goizueta—an innovative entrepreneur who is credited with increasing Coca-Cola's stock value by 3,500 percent during his tenure as chairman—became ill with lung cancer, which caused him to miss the September dedication of the $25 million building housing the Goizueta Business School. He died at age sixty-five on October 18 at Emory Hospital. On October 21 business school staff, students, and faculty held a moment of silence at the day and time of his funeral.
In February 1998 the school received a $20 million gift from the Goizueta estate,
David Greising, I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta (New York: John Wiley and Sons, 1998).
Chris Starrs, Athens
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